Checklist
The branding checklist we use on every engagement.
Strategy through applied templates, this is the complete list of deliverables a real brand system should include.
Overview
Most brand engagements ship a logo and call it done. A real brand system is bigger and this checklist is what we deliver every time.
Benefits
Why teams choose us for this.
Strategy
Positioning, audience, narrative, tone of voice.
Identity
Logo system, type, color, motion, iconography.
Applied
Site, deck, social, email, print templates.
Governance
Guidelines PDF + Figma library + tokens.
Process
A structured path from brief to launch.
01
Strategy
Research, positioning, narrative, voice.
02
Identity
Logo, type, color, motion.
03
Applied
Site, deck, social, email, print.
04
Governance
Guidelines, library, tokens.
What's included
Features & deliverables
- Positioning doc
- Voice & tone guide
- Logo lockup system
- Type & color tokens
- Motion principles
- Applied templates & guidelines
FAQ
Questions, answered.
4–8 weeks depending on scope.
We build the rest of the system around it.
No, we scope to what the business actually needs now.
Related
Explore adjacent work.
services
Branding Services
We design brands as operating systems, positioning, voice, identity, and applied guidelines your team can actually use.
Learn more
services
Brand Identity Design
Marks, type, color, and motion designed as one coherent system, not a Pinterest board dressed up as guidelines.
Learn more
services
Logo Design
We treat the logo as the first component of a brand system, drawn for real product and marketing constraints from the first sketch.
Learn more
Let's build something exceptional.
Have an idea or product? We help turn it into a scalable digital system.